On-Site Marketing Opportunities

Increase Your Exposure at ALA Annual 2017 - Promotions Available for Every Size Budget

Visit the interactive venue for locations of banners, column wraps, stair and escalator graphics. 

On-site Marketing Opportunities Insertion Order

Opportunities include:


From banners and standing signs to window and escalator clings, these opportunities are designed to fit every budget.

These are all high-traffic areas of the convention center and include all production, installation and removal costs.  Prime locations include:

  • Taxi and bus transportation lobbies
  • Registration
  • Public space approaching the:
    • Meeting Room Area
    • General Sessions

Visit the interactive venue, which shows sign and banner opportunities and the location where each will be installed. 

Promo Sign, double sided, 4-color: $1,650 per sign


Lanyard Sponsor

Put your logo/message on lanyards distributed to ALA Annual attendees on-site at registration... become a Lanyard Sponsor!

Shared Sponsorship - 2 SOLD; 2 opportunities still available. Your logo would appear on 4,000 lanyards.
Investment: $5,500


Tote Bag Sponsor

Have your logo on bags distributed to ALA Annual attendees on-site at registration - become a Tote Bag Sponsor! Your sponsorship allows your company message/logo on bags handed out, and includes:

  • one insert  
  • 1/4 page Cognotes (Print) advertisement b/w  
  • 250 bags to distribute from your booth

Shared Sponsorship - 1 SOLD; 4 opportunities still available. Your logo would appear on 3,200 bags.
Investment: $7,000


Registration Bag Insert

Put your flyer, brochure or promotional item into the hands of Annual Conference attendees by sponsoring an Annual Conference Registration Bag Insert.
Annual Conference bags with inserts are distributed to all attendees with their registration credentials on-site.

Investment: $5,000   (limit of one per company.)
Minimum number of inserts: 16,000


Registration Line Distribution Bowls
Distribute your small give-away to attendees as they wait in line at registration.

This is the perfect way to reach attendees as they first arrive at the conference. Registration is the first stop and the first opportunity for you to make an impression and drive traffic to your booth. Give out anything from buttons and stickers to lip balm or key chains.

Investment: $1,250 per bowl   (5 opportunities available, limit of one per company.)

On-site Marketing Opportunities Insertion Order form 



Create Your Own ALA Sponsorship

Many exhibitors come up with their own ideas for sponsorship that have greatly added to the ALA Midwinter Meeting or Annual Conference. Your company is welcome to do the same. Some ideas in the past have been room keys, or Opening Session sponsorship. ALA will work with you to assure your sponsorship is promoted and your generosity will be known, not only to our attendees, but our 58,000+ members.

To reserve your marketing opportunity, or for more information, contact:

Rich Widick
Hall–Erickson, Inc.
98 East Chicago Ave.
Westmont, Illinois 60559
E–mail: ala@heiexpo.com
Phone: 800/752–6312, 630/434–7779
Fax: 630/434–1216 or 630-756-5335