Who Attends?

Overall, more librarians attend the ALA Annual Conference than other tradeshows targeted to publishing, bookselling, or college, university and public libraries.

Type of Library:

  • College/University 34%
  • Public 38%
  • Elementary/Secondary School 8%
  • State/Government Agencies 3%
  • Special/Corporate 3%
  • Library Network/Consortium 2%
  • Other 12%

Overall, 82% influence purchasing decisions made by the libraries they represent. They specify the supplier, recommend products and services or have the final say in the purchase of products exhibited at ALA.

Annual Conference Attendees come to the exhibit floor to search your product and with a plan to make purchases

  • Books 80%
  • Audio Visual Equipment & Materials 64%
  • Equipment, Furniture & Supplies 73%
  • Library Automation 62%
  • Services/Consultants/Wholesalers 57%
  • Other Products & Services 57%