Print and Digital Advertising Opportunities

Support your pre–show promotion with effective advertising opportunities.

Annual Conference Program & Exhibit Directory Advertising

Increase your impact with an ad in the Annual Conference Program & Exhibit Directory, which can be placed on the page facing your exhibitor listing. The Annual Conference Program & Exhibit Directory is used on site by each conferee and serves as a reference tool for librarians after the show has ended.

  • The average attendee refers to the Annual Conference Program & Exhibit Directory 22 times while at the meeting.
  • 52% refer to the Annual Conference Program & Exhibit Directory after the show.

Download the 2016 Final Program (PDF) at the following links:

Download the Annual Conference Program & Exhibit Directory Advertising Insertion Order Form

Reach over 60,000 librarians twice before the Annual Conference with Cognotes Conference Previews.  

Cognotes Digital Pre-Show Advertising

Two interactive issues of Cognotes, the official conference newspaper, will be emailed to ALA's database of over 60,000 librarians and posted on the Annual Conference website. Current members, past members, and regional association members will receive these issues in May and June filled with information to fill their schedules focusing on special programs, general sessions, exhibit hall activities and local things to do. Your interactive ad will put your exhibit on everyone's must see list.

Digital issues of Cognotes Show Daily will be e-mailed to members of the American Library Association May 2017 (Issue #1) and June 2017 (Issue #2) in advance of the ALA Annual Conference & Exhibits in Chicago. These pre-show issues will feature editorial spotlighting guest speakers; Author Forums; Exhibitor List; Interactive floor plan; Registration reminder box; Housing information; Mobile App information and more...

Drive traffic to your booth. Take advantage of both issues by reserving by April 14, 2017.

Your ad in the digital pre-show issues of Cognotes will be seen by more than 60,000 ALA members in May 2017 and June 2017 with more than 135,000 impressions, including Conference Registrants and allied groups just when they are planning their meeting experience. Plus, a live link may be embedded in your ad, allowing readers to click through to your company's home page. And, your booth will be highlighted on the exhibition floor plan, providing another link to your site.

Download the Cognotes Digital Advertising Insertion Order Form

Cognotes Print Advertising

The print edition of Cognotes is distributed to attendees every morning of the Annual Conference. It's your daily print opportunity onsite to raise visibility and announce special events.  

Issues of Cognotes are also distributed through social media during the event.

Download the Cognotes Print Advertising Insertion Order Form

Cognotes Digital Post-Show HIGHLIGHTS Advertising

The Digital HIGHLIGHTS Post-Show Issue of Cognotes will be e-mailed to members of the American Library Association in July 2017. This post-show HIGHLIGHTS issue will feature a wrap-up of the Annual Conference. Reinforce your exhibit message with an ad in the HIGHLIGHTS issue, which will be seen by more than 60,000 ALA members, including Conference Registrants and allied groups.

Download the Cognotes Digital Advertising Insertion Order Form

See this page for an archive of Cognotes from Annual 2016: http://2016.alaannual.org/cognotes.

Cognotes "Exhibitor News"

Reach attendees with last minute highlights by placing a classified ad in the on-site print edition of Cognotes “Exhibitor News” section.

Download the Cognotes Classified Ad Reservation form

For more information, contact:

Rich Widick

Hall–Erickson, Inc.
98 East Chicago Ave.
Westmont, Illinois 60559
E–mail: ala@heiexpo.com
Phone: 800/752–6312, 630/434-7779
Fax: 630/434–1216 or 630-756-5335