Your company can be part of this! Over 100 beacons will be deployed at the Annual Conference to push out relevant content to attendees. ALA will work with BluuBeam once again, to offer the iBeacon program. This emerging technology allows us to deliver content to attendees (and exhibitors) who download and utilize the Bluubeam app.
15 beacons are available to exhibitors!
So we don’t overload app users while on the exhibit floor, only 15 beacons will be available to exhibitors. The app message sent to users will allow those 15 to:
- Present a graphic image or logo
- Link to a website or pdf
- Provide a discount code or coupon
Visit https://www.youtube.com/watch?v=8-Ssht32EcY for a short video demonstrating the BluuBeam app functionality. You can also visit the iTunes App Store or Google play to download the app.
This drives traffic to your booth! (And it’s easy for the recipient.) The beacons will be will be positioned in 4 high-traffic areas:
- Registration, reaching every app user when they arrive at the convention center
- (2) Entrances to Exhibit Hall
- Your booth