ALA Delivers the Decision Makers

ALA Annual returns to Chicago  - Book your exhibit space now!

If you pick one tradeshow in 2017 to deliver the largest potential for your products and services, make it the one that delivers the decision makers - THE ALA ANNUAL CONFERENCE.

Through its 58,000+ members, ALA serves as the nation's top resource for public, academic, private, and school libraries. Exhibiting at ALA tradeshows provides the best and most comprehensive opportunity to reach decision makers in the library industry. The Annual Conference is the industry leader... the oldest, largest, best-attended tradeshow for the library marketplace.

82% of attendees are a buying influence for at least one of the products and services exhibited at the Annual Conference.

55% of attendees find new companies to do business with based on their time in the exhibits.

Whether learning in meeting rooms or on the exhibit floor, attendees come to the Annual Conference because they know it delivers the biggest return on their investment. With its wide range of exhibitors and activities, the exhibit floor has become a favorite place to search for new products, hear interesting speakers, meet emerging authors and participate in peer poster presentations.

For exhibitors, the ALA Annual Conference consistently ranks amount the top tradeshows for attendee buying power. More than 8 out of 10 librarians that see your exhibit have the power to put your products and services into their libraries.

The number speak for themselves... a diverse audience including all levels of management, from all type of libraries from across the country with the interest in your products and the power to make a deal. The ALA Annual Conference delivers more decision-making librarians than any state event, any event for the publishing industry, or any niche event for public, special, academic and school libraries.

Attendees by job title:

  • Director 12%
  • Assistant Director 5%
  • Branch Manager/Other Manager 6%
  • Reference Librarian 7%
  • Head/Supervisory Librarian 4%
  • Reference Librarian 14%
  • Cataloging Librarian 6%
  • Systems Librarian 4%
  • Children's Librarian 4%
  • Collection Department 3%
  • Media Specialist 3%
  • Dean/Assistant Dean/Associate Dean 2%
  • Department Chair/Head 6%
  • Librarian 23% (includes General, Technical, Circulation, Information Literacy Librarian, Acquisitions, Government, Serials, Adult, Bibliographer, Young Adult, School/University)
  • Other 7% (includes Library Educator/Instructor, Association, Public Relations, Trustee, Consultant, Publisher, Writer, Editor)

The Annual Conference draws large numbers from the region and attract a strong national audience.

  • Northeast 15%
  • Southeast 16%
  • Midwest 20%
  • West 39%
  • Southwest 6%
  • International 4%

Where else will you find such a high concentration of your customers, partners, and new prospects under one roof? Reserve your space today!

For questions on available booth space or for additional information, please contact:

Patrick Filippelli, Zach Erickson, Rich Widick
Hall-Erickson, Inc.
98 East Chicago Ave.
Westmont, Illinois 60559
ala@heiexpo.com
800/752-6312; 630/434-7779
Fax: 630/434-1216

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